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Bright Side Up
Bright Side Up
Bright Side Up
Bright Side Up
Bright Side Up

                                                        Bright Side Up
Load and play video in Gallery viewer, Bright Side Up

                                                        Bright Side Up

                                                        Bright Side Up

                                                        Bright Side Up

                                                        Bright Side Up

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SUMMERSUNSETSALE

upto75

UPTOPROMO

Vitamin

Bright Side Up

Regular price Sale price $27.00 $10.00

Unit price per 

BRIGHTENING VITAMIN C SERUM: Bring dull skin back to the bright side with our Vitamin C brightening serum! Its lightweight jelly formula gives skin a plumper-look and is packed with nourishing Vitamin E and B5, plus antioxidant-rich grapefruit. The star ingredients - Vitamin C and Niacinamide (Vitamin B3) helps create a double brightening effect to provide your skin with its daily dose of vitamins! 

 WHAT'S NEW:

  • Upgraded formula
  • Absorbs quickly with no sticky residue
  • Easy-to-use pump dispenser
  • Gluten-free

KEY INGREDIENTS:

  • Vitamin C Derivative 7% (Ethyl Ascorbyl Ether): Stabilized form of Vitamin C that helps improve the skin's immediate shine and radiance
  • Niacinamide 2% (Vitamin B3): Evens skin tone and improves skin brightness without dryness
  • Panthenol 2% (Pro-Vitamin B5) + Vitamin E: Soothing & moisturizing effect
  • Grapefruit Extract: Provides healthy glow to skin

CLINICAL RESULTS: *Based on a Clinical Study on the Skin Brightness, Skin Transparency, Skin Radiance, and Outer/Inner Melanin.

  • Improvement in Humans on 22 women aged from 20-39, Bright Side Up is considered to improve Skin Brightness, Skin Transparency, and Skin Radiance.

HOW TO USE: Apply 1-2 pumps on clean face after cleansing and before moisturizer. Use on the face and neck every morning and at night. 

RECOMMENDED TO USE WITH: Use it with Say You Dew moisturizing cream to recharge skin moisture levels and boost skin radiance.

PETA ANIMAL TEST-FREE & VEGAN CERTIFIED: Under PETAs 'Global Beauty Without Bunnies' Program, I Dew Care assures that our products do not contain any animal derived ingredients and the brand does not conduct or pay for animal testing for any of our products.

YOUR SATISFACTION MATTERS: If you are unhappy with any of our products, please contact us within 90 days of purchase date with your order ID.

Ingredient List

Click or tap an ingredient to learn more.

Bright Side Up

Water, 3-O-Ethyl Ascorbic Acid, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Niacinamide, Panthenol, Tocopherol, Citrus Paradisi (Grapefruit) Fruit Extract, Pentylene Glycol, Polyglyceryl-10 Laurate, Sodium Polyacryloyldimethyl Taurate, Xanthan Gum, Carbomer, Tromethamine, Ethylhexylglycerin, Adenosine, Dipotassium Glycyrrhizate, Cyanocobalamin, Polyglyceryl-10 Oleate, Sodium Phytate, Hydrogenated Lecithin, Fragrance

Frequently Asked Questions

Is this product Vegan?
Yes, Bright Side Up is Vegan.

Is this product cruelty-free?
Yes, I Dew Care is a cruelty-free brand and Bright Side Up has not been tested on any animals.

Does this product contain any Parabens?
No, Bright Side Up does not contain Parabens.

Is this product Gluten-free?
Yes, Bright Side Up is formulated without Gluten.

Does this product contain Soy?
Yes, Bright Side Up is formulated with Soy.

Where was this product manufactured?
All I Dew Care products are proudly designed and made in South Korea with the highest quality manufacturers.

What is the formula of this product?
Bright Side Up has a lightweight jelly formula.

What are the key ingredients of this product?
Bright Side Up contains Vitamin C to help boost radiance, even skin tone, and protect against environmental stressors. Grapefruit Extract, which is an antioxidant-rich fruit extract that is naturally enriched with Vitamin C, known to help reduce the visible signs of premature aging over time. Vitamin E & B5 to help condition the skin and replenish moisture levels and relieve dryness.

How do you use this product?
After cleansing, apply 1-2 drops of Bright Side Up onto the skin. Use daily on face and neck.

In what order of a skin care routine should I be using this product?
After cleansing and toning, apply Bright Side Up onto the skin and follow up with your favorite moisturizer. 

Can this product be paired with I Dew Care's Say You Dew moisturizer?
Yes, Bright Side Up can be used together with Say You Dew.

Does this product help brighten the skin?
Yes, Bright Side Up contains Vitamin C, which helps boost radiance, even skin tone, and protect against environmental stressors.

What percentage of Vitamin C does this product contain?
Bright Side Up contains 7% Vitamin C.

What percentage of Niacinamide does this product contain?
Bright Side Up contains 2% Niacinamide.

What percentage of Panthenol does this product contain?
Bright Side Up contains 2% Panthenol.

Recycling Instructions

Bottle is made of PET Plastic. Rinse out the remaining contents. Toss into a recycle bin (recycling #1).
Box is made of FSC Paper. Place in curbside recycling or compost.

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